Source: Coindesk.com
Web3 marketing has one fundamental problem: it focuses mainly on hype and disregards true users. This happens because big rewards have become the core of Web3 marketing. But boosting vanity metrics through giveaways isn’t what Web3 marketing, or what we call MarketingFi, is and should be about.
This op-ed is part of CoinDesk's Web3 Marketing Week.
Read More https://www.coindesk.com/opinion/2024/05/23/wake-up-web3-your-marketing-is-fueling-a-bot-epidemic/?utm_medium=referral&utm_source=rss&utm_campaign=headlines
The post "Wake Up, Web3: Your Marketing Is Fueling a Bot Epidemic" appeared first here Coindesk.com.
Source: Coindesk.com
