Source: Coindesk.com
To a startup founder working with a PR agency for the first time, the immediate impacts of a resonant campaign or an extended engagement might not seem clear. This seems especially true when notable influencers and entrepreneurs such as Balaji Srinivasan tell founders rather bluntly to “hire creators, not public relators”.
This op-ed is part of CoinDesk's
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Source: Coindesk.com