Source: Coindesk.com
Every marketer needs data. The problem is that in Web3, getting that data is tricky. Where are your customers coming from, what are they doing? This is basic stuff in Web2. It’s Marketing 101. But in Web3, you have off-chain behavior and on-chain behavior, and it’s hard to connect the two.
Enter Cookie3, which describes itself as
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Source: Coindesk.com