Source: Coindesk.com
This week, as Token2049 kicked off in Singapore, a crypto YouTuber going by “Professor Crypto” proudly announced he had received the Best Content Creator award at something called the “KOL Awards.” KOL stands for “Key Opinion Leader,” a term used in marketing for hiring influencers in a particular niche market, and that’s been a controversial (and overused) strategy for growing crypto.
Read More https://www.coindesk.com/opinion/2024/09/17/key-opinion-leaders-are-bad-for-the-crypto-industry/?utm_medium=referral&utm_source=rss&utm_campaign=headlines
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Source: Coindesk.com
