Source: Coindesk.com
For more than a decade, the blockchain industry has struggled with a self-determining question: how do we go mainstream? The quest for the killer app or company that suddenly moves the masses to cryptographic infrastructure has proven to be a daunting task. But unlocking product-market fit here represents more than a win for the consumer: it will signal a profound shift
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The post "The Prize for Owning Web3 Distribution Is Enormous. Here’s Why It Won’t Go to Big Tech" appeared first here Coindesk.com.
Source: Coindesk.com